Posting with Purpose:
Whether you are utilizing easy-to-edit templates or custom animations, your personal communication style will build trust and engagement on social media. To "stop the scroll" and boost engagement, I have collaborated with SMA client account managers to craft branded, targeted content. Different tones are applied to the graphics and accompanying text according to the post's intent. Proper sizes/dimensions and layouts (such as Facebook approved text overlays) are used to ensure "the algorithms" don't suppress your content.
The following is a sample of marketing agency ads, engineering firm culture sharing, faith community outreach, thought-leadership content linking, and editable templates created in both Adobe CC and Canva for non-designers.
Work completed for client accounts including Social Media, display/banner ads, CRO test images, SEO blog graphics, and infographics included below.
ENGINEERING FOR COMMUNITY SUCCESS: An extensive calendar of posts for the civil engineering firm Ramey Kemp Associates (RKA) included insights around transportation analysis, planning, and design. Equally featured were employee successes and posts to celebrate a collaborative culture.
ROTATING STYLE: Daily deals from the fashion retailer took a regular ride on the carousel (ads). At the request of social account managers, stock was edited for product and promo placement.
LEARNIN' & EARNIN': The following illustrations were constructed for Textbook Rush, a retailer in the education sector. The blog series "Schools without Hidden Expenses" shared ways that students could be aided along their journey with free textbooks, tech, or tuition.
THESE ADS STINK: But hey - they're supposed to! Supporting our Conversion Rate Optimization team, the following graphics were made for Odor-Free Machines to show how their product can eliminate a variety of household odors. Common with CRO, a slew of variants were done for A/B testing, reflecting different colors, product decals, background photography, and calls-to-action.
PAID DISPLAY ADS
ALL SHAPES & SIZES: A different type of layout is needed when you scale your large social media and blog feature images down for display. Focusing on only the most important information is key, along with contrast and bold color palettes to catch the eye of site visitors. After all, the audience is there to read someone else's content. It takes an interesting graphic, word, or discount to convert.
The following sets were made for agency self-promotion, event advertising, and client campaigns. Some samples reflect layout and language tests for optimized engagement.
INFOGRAPHICS
IT'S SMART TO EDUCATE CUSTOMERS: While data visualizations were a core offering from our own content development team [Click Here to View All Infographics], the following were created to help boost SEO value for client blogs. When readers hit that "share" button, thought-leadership becomes social proof and quality promoter endorsements for new engagement and future sales.
