BACKGROUND:
As leading experts on digital advertising and close partners with Amazon, Google, and Facebook, my former agency was able to offer valuable experiences and seminars to aspiring business owners. In the role of Art Manager, I supported our client service, sales, and event marketing teams with scheduled content and visual asset designs for each stage of the promotion sequence. Over the years, in-house workshops, national tradeshows, and specialized networking events were responsible for over $1.5MM in revenue.
A TASTY NEW TALK SERIES:
One such recurring set of executive events was the "Brand-Appetit" Talk Series. Positioned as a no-cost lunch & learn, often hosted in parallel with national tradeshow appearances, these meals offered a delicious opportunity to gain industry insights, network, and engage in top-notch ecommerce account management.
Advertisements designed in Adobe Apps and Microsoft Office invited prospects (and clients eligible for cross-sales) to an educational lunch or dinner presentation. Smartly scheduled in alignment with industry expos, these events were promoted in a regular cadence of print pieces/direct mail, email blasts, and paid banner ads to maximize impressions.
UP TO TWENTY TOUCHPOINTS:
Featured below you'll find a direct mail postcard, folded invitation, mail-merge short-form letter, tradeshow seat-drop, promotional "free book" booth handout with dinner cross-sell, and an in-person attendee folder with detachable survey and analysis request form.
BE OUR GUEST:
In addition to the previously mentioned nationwide tours and tradeshows, my employer hosted an exclusive Ecommerce Marketing Summit each year. Packed with expert-led sessions and networking events, these unique three-day workshops would help build relationships, revenue, retention, and referrals.
See branding, print pieces, digital ads, and on-site signage from a few editions below...
