CANADIAN CREATIVE CLIENT: The first is a "dream-chaser" collective (early 2000s upstart) from the great white north. The creative brief requested a marriage between the concepts of inspiration and strength, focusing on the combination of mind, body, and soul. Branding, stickers, "All Heart" tee, and motion graphics created for community members and club social profiles. Crafted with Adobe Illustrator, Photoshop, and After Effects.
CAROLINA CARDIO CLIENT: Whether a sticker, patch, jersey, or hat, there's nothing that boosts team pride like sweet gear. Beyond branding, the goal is to help athletes and fans of all ages feel like they've already won!
The NC USA based "Carolina Fit" social exercise club was another client who requested full product lines for their members. Tees and stickers were sold at gyms, through social sharing, and at regional races. Colors were customized for marketing at local colleges.
UNC Target Audience
NC State Target Audience
CLIENT GIFT GIVING: Baby onesies and stickers were sent to celebrate the new additions to our family of customers. We did it because we cared. Positive side effect - when infants smiled at their parents, our logo was part of the happy memory. How's that for placement?!
Some of the products below were completed for clients or personal projects, while others were created for the 15+ athletic teams and clubs at the private school where I taught Visual Arts and coached middle school lacrosse.
OTHER PRODUCT ART & APPAREL
In addition to the client work above and many years designing Youth Program T-Shirts, I also enjoy applying custom illustrations and typography to package designs and gift mailers!
Below are just a few samples. Click here to view more.
Below are just a few samples. Click here to view more.
