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THE CLIENT:
Contracted to provide the National Community of Catechetical Leaders (NCCL) with creative direction and production, as well as communications and tech solutions for their ever growing community. Working closely with the Executive Director, the core mission included establishing strategies for (x4) website development and engagement, while crafting graphic assets for brand unity, e-news, social media outreach, promotional collateral, etc. This critical role supported the organization's upgraded online presence, transition to new educational platforms, and laid the foundation of new grant-funded programs/initiatives. For said initiatives, offered hands-on assistance, videography, and leadership training during in-person summit event and supplemental virtual gatherings. Additionally, served community members directly as the key support contact for cohort engagement tools and content publisher in online forums.
NATIONAL COMMUNITY OF CATECHETICAL LEADERS - HOMEPAGE
THE INITIAL NEED: Before being welcomed as an official member of the NCCL team, the original task was to clean up the organization's branding and apply it to a fresh website. Utilizing a new creator platform (Kajabi), the multi-faceted mission was to "gather, inform, educate, and connect" the members of this well-established community of church leaders and ministry professionals.
THE SOLUTION: Using "core verbs" to identify the offerings for website visitors, a more vibrant site with clear and intentional content placement was created. In addition to the curated resources, news, and community events typically advertised on a homepage, the platform also allowed for an online community forum with customized chat feeds and professional development courses.
Pictured below: text-heavy original homepage with inefficient navigation and no established branding, followed by V1 of the updated design with a video header, clear CTA, mobile-friendly layout, and prioritized paths for visitors to enjoy site content and engage with each other.
Original Homepage
Updated Homepage Above the Fold
Verb Video Frames
90th ANNIVERSARY JUBILEE
INVITATION TO CELEBRATION: Acknowledging this landmark for the organization, I made branding adjustments and assorted collateral featuring historical content and current program offerings in preparation and promotion for the 90 Year Conference.
NCCL - EDU
THE ASSIGNMENT: Brand the new Online Certificate Program, set up offers and backend functionality for enrollment sales, and assist with the management of content and student CRM.
* Adobe Firefly AI was used to transform my original logo into flower and leaf arrangements.
NCCL - GRANT-FUNDED INITIATIVES
NATIONAL PROGRAMS: In addition to the core operations of NCCL's main community and educational offerings, I assisted with the establishment of multiple 5-year projects that reached into the public domain. My task was to craft new visual identities (either under the NCCL brand or in collaboration with partners), digital and print collateral, web and social content, leader and participant training tutorials, and an assortment of other assets.
NCCL - SOCIAL MEDIA
CONTENT CYCLES: Over the course of each year, I crafted seasonal series, goodwill posts, program or event CTAs, and assorted graphics for Facebook, Instagram, and LinkedIn engagement.
* A combo of custom illustration and icon design, stock photos, and Photoshop with some Generative AI assets were used.
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THE CLIENT:
Approached by the Executive Director of a regional chapter of Meals on Wheels, seeking to solidify their offerings with new, more professional visuals, while more closely associating themselves with the national service organization.
THE CHALLENGE:
Formerly known as Rockingham County Nutrition and Meals on Wheels (old logo shown first), the organization offers two distinct services: Meals and Transportation. Separate identities were requested for each in addition to the main logo set.
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THE CLIENT & THEIR MISSION:
The founders of a start-up non-profit reached out seeking a fresh visual identity to represent their important cause: Vita Carus was created to offer support and services to women and families experiencing gestational loss.
The challenge was to step away from cliché imagery and stock graphics that misrepresented what the families were going through (e.g. baby outlines, mothers holding babies, or angels), to provide clean and approachable branding that could be purposed as-needed as the organization grows and possibly diversifies.
Clients opted for a monogram logo approach.
Interested in more logos & branding?
CLICK HERE TO VIEW VISUAL IDENTITY SYSTEMS
CLICK HERE TO VIEW VISUAL IDENTITY SYSTEMS
Want me to help establish or rebrand your business? Submit a freelance request.
All brand kits include black/white, color, hi-res, low-res, transparent, and social media graphics. Scalable vector logos and photo mood boards are also available upon request. Color codes and fonts are documented for future reference and consistent design over the life of the organization.