KEY CONTRIBUTIONS:
In the role of Senior Graphic Designer and Art Director, the following ebooks and printed industry reports were built with Adobe Photoshop, Illustrator, and InDesign to share data and brand stories in an exciting way. I personally collaborated with SMEs and copywriters to develop final visual presentations and cohesive narratives for these books. Other books and reports were created by junior designers under my guidance.
These pieces, direct-mailed to clients or offered as exclusive giveaways to event attendees, were often converted into digital case studies and deliverables for sales support. Specifically, the annual Paid Search Report, Tech Trends Guidebook, and 2019 Holiday Guide were direct touchpoints for the acquisition of big brands like Lenovo and Puma.
AN ILLUSTRATIVE APPROACH TO SOMETIMES DRY DATA:
Eye-catching and memorable graphic narratives support the facts, expert insights, and data sets outlined in every report. Click a cover image to see icons and graphics from each publication...
